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Main Street Matters Blog

Find out what's happening in communities across America, from grassroots advocacy efforts, to fintech innovations and everyday successes of Main Street banks.

Main Street Matters

Recent Blog Posts

What Do Google’s Advertising Updates Mean to Bank Marketing?

Oct 8, 2020
As a bank marketer, you’ve had a lot to contend with this year. So if you missed Google’s announced updates to its advertising policies, which go into effect later this month, there’s no need to panic.

Budgeting for a 2021 Innovation Agenda

Oct 2, 2020
With so many unknowns, budgeting is difficult, but there is a bright spot. With uncertainty comes the opportunity to look at what we do in a different light using the experiences of the pandemic to explore new ideas.

Using Payments to Attract and Retain Gen Z Customers

Sep 17, 2020
Community banks have long served the small-business market, but given the pandemic impact, new opportunities have emerged to support these customers’ payments needs and address areas of friction.

How Community Banks Can Lead in Weathering Natural Disasters

Sep 15, 2020
The coronavirus pandemic, hurricane season, and the wildfires on the West Coast, stand as prudent reminders of how critical disaster preparedness is not only for community banks, but for our communities at large.

A summer reading list for leaders

Sep 15, 2020
Summer is approaching rapidly, and it’s often the best time to catch up on reading. So, here are some suggestions for great books to hone your leadership skills.

Energy and influence

Sep 15, 2020
Academic studies have shown that making yourself smile can actually boost your mood and that a warm smile can help convince other people of your competence. Smiling is also contagious.

ICBA Bancard tool helps community banks assess their small business payments readiness

Sep 10, 2020
From having to adapt to retail closings, diminished staff and customer capacities, a new work-from-home infrastructure, and more, the nation’s small businesses have reacted quickly in the wake of the pandemic.

Green Grass and High Strides: A Story of Resilience and Commitment in Community Banks’ Latest Performance Numbers

Sep 4, 2020
Second-quarter FDIC Quarterly Banking Profile statistics are not just evidence of community banks’ resilience in times of economic hardship, but an attestation to the resilience of their commitment to Main Street as a guarantor of essential financial services.

SimplyBank’s Take on Fostering Community Bank Innovation

Aug 25, 2020
In an environment where innovation needs to be continual, how can community banks succeed? Blake Swafford, senior innovation officer at SimplyBank, sums it up well. “It’s about being really committed to innovation."

Continuing the ThinkTECH Accelerator Journey

Aug 21, 2020
Growth is the synthesis of change and continuity, which is why we recently kicked off its application period for our third ICBA ThinkTECH Accelerator cohort--to maintain the program's momentum and ongoing quest to identify technology solutions that solve for community bank pain points.