Tell Your Story. Your Way.
ICBA’s Marketing Resource Center is designed specifically to support community bank marketers and public relations professionals like you.
This resource center offers high-quality, practical tools, and resources tailored to support your local needs. From marketing guidance and media relations support to year-round planning guides and campaign-building toolkits, we've got you covered.
What’s Available
Each section of the Marketing Resource Center is designed with you in mind – offering professional-grade tools and insights in an accessible, easy-to-use format. We will continue to add resources based on your feedback and success stories. So, be sure to check back regularly.
Marketing Insights & Guidance
Unlock the power of data-driven local marketing insights and guidance and decide with confidence.
Public Relations Support
Boost your bank's local presence by leveraging the power of your local media.
Monthly content planner
Navigate your marketing year with ease using our 12-month editorial calendar.
Local Campaign Builder
Leverage our ready-made campaign assets to promote the community banking message.
Now available for your bank
New Marketing Resources Available
Fresh assets are now live in the MRC, including the Bank Locally Playbook, Employee Video, and Video Tags to amplify your campaigns. Check them out now.
NOW AVAILABLE: New Bank Locally Toolkit
In today's competitive landscape, your bank's story matters more than ever. Based on conversations with members like you, we've created the all-new Bank Locally toolkit—launching just in time for Community Banking Month!
This dynamic resource equips you with professionally designed marketing assets you can use to build your own, authentic Bank Locally messages. Click below to access these powerful tools and start amplifying the community banking difference today.
NOW AVAILABLE: New Bank Locally Toolkit
To earn the Certified Community Bank Marketing Strategist (CCBMS) certification, you will be required to attend this program in its entirety, complete all assignments, and achieve a passing score on the certification exam(s).
ICBA's Marketing Certification program is designed to equip community bank marketers with the tools and knowledge to succeed in today’s dynamic banking environment. Over three days, participants gain a comprehensive understanding of banking fundamentals, marketing strategies, and data-driven decision-making to elevate their marketing capabilities.
"After ICBA announced their BankLocally marketing campaign, we jumped at the opportunity to use their high-quality campaign videos. The results were simply amazing. Our digital engagement skyrocketed, far exceeded our expectations. I wholeheartedly recommend that other community bank associations utilize these highly engaging videos – they're a game-changer for connecting with your audience."
"The ICBA Marketing Resource Center is basically a goldmine for community bank marketers. It's packed with content that really helps us connect with our communities and tell our story about why local banking still makes a difference. I'm excited to explore this more and use the resources to take our marketing efforts to the next level!"
Explore more marketing resources
Discuss with peers
Join over 5,000 community bankers in ICBA Community, the professional networking platform exclusively for community bankers.
Join the discussion in the marketing group today.