Rob Birgfeld is executive vice president and chief marketing officer for the Independent Community Bankers of America® (ICBA).
In this role, Birgfeld will lead ICBA's marketing and communications departments, overseeing the creation and execution of results-driven strategies to enhance the value and reputation of the nation's community banks in the eyes of consumers, the media and policymakers.
Birgfeld will lead ICBA's marketing and communications strategy, strengthening perceptions and reinforcing ICBA’s reputation as the nation's voice of community banks, consistent with the organization's mission to create and promote an environment where community banks flourish.
Birgfeld has worked across a variety of marketing and communications in several industries during his 20-year career, leading with digital-first, evidence-based strategies to achieve business growth. Most recently he worked at Inova Health System where he oversaw the organization’s digital experience, aligning priorities of various business lines to meet system goals and objectives.
Prior, he served in marketing and communications leadership roles in consumer-packaged goods, media and within the association space, including the National Restaurant Association and Consumer Brands Association. He has a Bachelor of Arts in political science and history from Syracuse University.