Rob Birgfeld is executive vice president and chief marketing officer for the Independent Community Bankers of America® (ICBA).
In this role, Birgfeld leads ICBA's marketing and communications departments, overseeing the creation and execution of results-driven strategies to enhance member value as well as the reputation of the nation's community banks in the eyes of consumers, the media and policymakers.
Birgfeld has held a variety of marketing and communications roles in several industries during his 20-year career, leading with digital-first, evidence-based strategies to realize business growth in healthcare, media and consumer packaged goods. Prior to ICBA, he worked at Inova Health System where he oversaw the organization’s digital experience, aligning priorities of various business lines to meet system goals and objectives.
He holds a Bachelor of Arts in political science and history from Syracuse University.