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Community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV, according to the latest Independent Banker magazine.
Details: Streaming services are changing the game for advertisers of all sizes, according to the article, and it’s becoming easier and less expensive for organizations to reach target audiences on a TV screen and measure their results.
More: The April edition of Independent Banker also includes articles on ICBA’s new board, leveraging FedNow, grassroots advocacy, check fraud prevention, and more.
Access: The magazine is available on the Independent Banker website and via the digital edition. Community bankers also can subscribe to Independent Banker’s newsletter to receive the magazine via email.
Previous News
J. Michael Radcliffe—chairman and CEO of Community Financial Services Bank in Benton, Ky.—today is scheduled to testify before the House Financial Services Committee’s Subcommittee on Financial Institutions.
ImageApr 29, 2025
As Congress returns from its April recess, ICBA is encouraging community bankers to tell their lawmakers to protect homebuyers by limiting mortgage trigger leads.
ImageApr 29, 2025
As Congress returns from its April recess, ICBA is encouraging community bankers to tell their lawmakers to protect homebuyers by limiting mortgage trigger leads.
ImageApr 28, 2025
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