Community banks with fewer resources and less money to invest in technology than their larger counterparts, may view using data analytics as being out of reach. It’s not.

Let’s face it. We’re not living in our parents’ financial services world. In today’s immediate gratification society, our concern lies more with what’s in our account this second than where it will be next week.

In today’s economy, community bankers are looking more and more to their digital channels for new customer opportunities, especially those with the desire to attract mobile-focused millennials and Generation Z, or centennials as they are sometimes called. The numbers on digital spend, however, indicate there is room to grow.

You already know that your online training subscription allows you to assign, track, and manage your employees’ federally-mandated training, but did you know that you can also use this platform to create greater job satisfaction, reduce employee turnover, and nurture talent in your bank?

When it comes to financial services, almost 63 percent of the U.S. population uses digital banking. So, as a community bank, if you are not employing—or at least considering—a digital-first strategy for your customers, you should be.

As customer expectations continue to shift, digital wallets—or mobile wallets as they are sometimes called—continue to grow in popularity as a preferred payment option. While adoption in the U.S. is still in its infancy, it is growing fast.

Community banks continue looking for ways to grow loan volume and improve the customer experience in the process. In today’s digital era, that means simplifying the front-end user interface and user experience as well as streamlining back-end operations.

As an industry, we’re at a pivotal stage where the pace of change increases daily and digital transformation rocks our reality. But amidst everything, community bankers remain steadfast in putting the customer relationship first.

Venturing into the housing market, especially for the first time, can be intimidating and difficult to navigate without a financial expert in your corner.

While classes and dorm rooms and new jobs are on the forefront of high school seniors’ minds, it’s important that they are prepared for how to manage their finances in this next chapter.