ICBA National Campaign Square

How Can State Associations Be a Part of the ICBA National Campaign?

ICBA’s National Campaign is our industry’s collective endeavor to share the community banking story with consumers at national scale. Launched in April of 2023, our multichannel, integrated, targeted campaign, is squarely focused on increasing awareness and elevating the perception of community banking in the eyes of consumers.

Because our primary research and test campaigns showed a deep connection between the concept of “local support” and our target audiences, the more localized the message, the more effective the campaign. Consequently, we’ve made a variety of resources available to ICBA member banks so they too can bring their message to their unique communities.

State association partners can help establish and elevate the community banking brand in two ways:

  1. By utilizing our materials, messages and insights, you can bring a state-specific version of the campaign to market more efficiently and effectively. We have created some how-to guidance for our state partners, including:

  2. Further connecting with your state’s community banks to make sure they’re aware and ready to take advantage of the opportunity to tell their story.