● ICBA, the exclusive national voice for community banks, represents community banks of all sizes and types. ICBA is focused on providing the highest membership value available for community banks.
● Leveraging strategic partnerships, educational offerings, innovation programs, and government and regulatory policy advocacy, the Member Relations team positions ICBA as a key strategic partner for the community banking industry.
ICBA communicates its multifaceted membership benefits and policy positions to all community bankers through a variety of outreach methods. These outreach efforts include one-on-one visits from regionally positioned Member Relations Officers and Member Relations Directors, virtual meetings, direct phone outreach, targeted marketing campaigns, webinars, state convention participation, regional member meetings, daily electronic communication, and special alerts.
To increase engagement and expand membership value, each member bank has two defined points of contact within the Member Relations team, a Member Relations Officer and a Member Relations Director. The Member Relations team is also responsible for recruiting and engaging with non-member banks to strengthen overall ICBA membership.
ICBA’s educational offerings play a critical role in strengthening membership and ensuring that community bank employees have the skills and expertise community banks need. ICBA’s timely, high-quality and relevant educational programs and services are designed to promote community bank growth and prosperity.
Community Banker University® provides professional development and educational choices that add value to the community banker, the community bank, and the communities they serve. In addition, a comprehensive array of professional development and continuing education seminars, and educational products are designed to help community bankers successfully overcome the ever-changing challenges of the banking industry.
ICBA has developed seven certification institutes that require attendees to meet predetermined qualifications to attain certification in critical areas of internal audit, compliance, BSA/AML, security, technology and lending. The Bank Director Program delivers online and classroom instruction to more than 10,000 community bank directors annually across the country.
All ICBA’s efforts are centered around the association’s core mission: “To create and promote an environment where community banks flourish.” The Member Relations Team endeavors to integrate the association as a strategic partner and resource for all community banks. The team seeks to introduce appropriate solutions commensurate with a bank’s strategic vision and overall balance sheet needs. Effectively executing this strategy translates into growth and success for both ICBA and the community banking industry.