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ICBA Bancard President and CEO Tina Giorgio’s latest blog post covers the rise of the super app and what community banks can do about it.
Concept: In the post, Giorgio covers how companies are seeking super apps that provide a single user interface to house everything from shopping and transportation to bill pay and banking.
How to Respond: With the super app push past the “wait-and-see” phase, Giorgio offers tips on how community banks can capitalize on their strengths to keep their customers engaged.