Getting Started: Facebook

Facebook Profile Setup

Setup a Facebook business account to make management easier. Pick a page name and short URL that’s unique to your bank. Make sure the bank’s logo is prominent and easily recognizable (unique URLs are reserved for pages with 25+ fans). Here’s what else you’ll need to set up a Facebook page:

• Your business name and description—name your page after your business, or another name that people search for to find your business. Use the “About” section to tell people what your business does.
• A profile photo and cover photo—choose photos that best represent your business. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your store, products, or one from a current marketing campaign. View Facebookimage dimensions.
• Add a call to action—at the top of your page you can add a call-to-action that directs your page visitors to take action, like visit your website or call your store. It just takes a few clicks. How to add a call-to-action button.