According to the latest survey from the Conference of State Banking Supervisors, 99.8 percent of community bankers feel the adoption of new or emerging technologies to meet customer demand is at least somewhat important, with 64.7 percent labeling it “extremely” or “very” important.

As news outlets continue to report on the demise of Silicon Valley Bank (SVB) and the broader implications for the industry, it bears repeating that not all banks are equal. Community banks are relationship lenders first and foremost and this distinction makes all the difference in times of uncertainty.

Video assets were one of the most significant production investments ICBA made for the ICBA National Campaign — an effort to elevate community banking in the hearts and minds of America’s consumers.