Reward Checking Program Increases Customer Engagement
Washington, D.C. (June 5, 2019)—The Independent Community Bankers of America® (ICBA) and Kasasa announced today that they have extended their Preferred Service Provider relationship. For more than 10 years, community banks have used the Kasasa reward checking program to increase deposits by enticing account holders to earn compelling rewards each month.
Delivered through a nationally recognized brand, Kasasa’s free, rewards-based checking and savings accounts require no minimum balance and enable banks to increase non-interest income and reduce overall expenses. Customers who meet certain account qualifications, such as signing up for e-statements or paying with their check card, can earn rewards including cash back, digital music downloads, account interest, or recoup ATM surcharge fees.
“Community banks are already known for extraordinary service,” said ICBA President and CEO Rebeca Romero Rainey. “Through the ICBA/Kasasa relationship, they can further enhance their account offerings, helping to build brand awareness and grow market share. We’re pleased to continue this program, which helps drive customer retention and engender loyalty.”
“ICBA’s Preferred Service Provider status adds a level of confidence for community bank leaders looking for innovation service partners like Kasasa,” said Gabe Krajicek, CEO of Kasasa. “We’re experiencing interesting times in the banking industry, to say the least, and to have a partnership we can count on – and bankers can, too – is key to our mutual success. We look forward to a long relationship with ICBA.”
For more information about ICBA’s Preferred Service Provider program, visit www.icba.org/psp.
The Independent Community Bankers of America® creates and promotes an environment where community banks flourish. With more than 52,000 locations nationwide, community banks constitute 99 percent of all banks, employ more than 760,000 Americans and are the only physical banking presence in one in five U.S. counties. Holding more than $4.9 trillion in assets, $3.9 trillion in deposits, and $3.4 trillion in loans to consumers, small businesses and the agricultural community, community banks channel local deposits into the Main Streets and neighborhoods they serve, spurring job creation, fostering innovation and fueling their customers’ dreams in communities throughout America. For more information, visit ICBA’s website at www.icba.org.
Based in Austin, Texas with 450 employees, Kasasa® is a financial technology and marketing provider committed to driving results for more than 900 community financial institutions by attracting, engaging, and retaining consumers. Kasasa does this through branded retail products, world class marketing, and expert consulting. For more information, please visit www.kasasa.com, or visit them on Twitter, Facebook, or LinkedIn.
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