Leverage digital and traditional channels in your marketing plan

Leveraging social media to help spread awareness about the importance of local banking and commerce can lead to enormous dividends. We know that not every bank can afford to have a full-time social media expert on staff.

So, we've taken some of the guesswork out of promoting your bank on social media with this handy reference guide. Here you'll find ways to get started on social media, how to promote advocacy efforts and how to connect with your community in a whole new way.

Growing Your Twitter Presence

Nov 13, 2019
Social media, like a plant, must be fed in order to thrive. Twitter, more than most other social media platforms, requires constant care. Spending even 10 minutes a day on Twitter can dramatically expand your network and deepen existing relationships.
Continue Reading

Social Media for Pro-Community Bank Advocacy

Nov 13, 2019
Social media can be a powerful platform to share your bank’s unique story. Creating a plan to connect with your lawmakers on social media ahead of a scheduled meeting also allows you to effectively communicate your stance on important issues affecting your bank and community.
Continue Reading

Social Media 101: Know Your Channels

Nov 13, 2019
Social media is a vital component of your marketing and communications strategy and has increasingly become a major channel through which Americans get their news.
Continue Reading

Managing Social Media Engagement

Nov 13, 2019
For the busy community banker, managing multiple social media channels can be difficult. Fortunately, there are several social media management tools available, which can save time and help you measure the impact of your social media campaigns--ensuring your contact reaches the right audience at the right time.
Continue Reading

Leveraging Video

Nov 13, 2019
On social media, live video is a great way to extend your bank’s human touch to audience members and convey your authentic story. In addition to helping you nurture and build relationships, live video offers you the opportunity to gather feedback from your audience in real-time, while giving you the option to highlight your story live while also allowing your audience to play back.
Continue Reading

ICBA Social Media Monitor

ICBA Social Media Monitor is a no-cost member benefit, helping you listen and stay connected to your customers.

Our monitoring tool searches social media posts, news, articles and blogs across the web, pulling them into a single alert via email.

Learn More

Need marketing support?

ICBA Corporate Members offer expertise and turnkey solutions to help community bankers.

Social Media Monitoring Square

ICBA Social Media Monitor

ICBA Social Media Monitor is a no-cost member benefit, helping you listen and stay connected to your customers. By taking advantage of this member benefit, you can monitor who is talking about your community bank online and what they are saying.

Our monitoring tool searches social media posts, news, articles and blogs across the web, pulling them into a single alert via email. Choose your five free keywords and start getting insights!

Sign Up Now