Craft your message

Craft Your Message

Media relations best practices, interview tips, and videos to help amplify the good work of your bank supporting your marketing and communications strategy.

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Stay on target

Leverage Different Channels

Social Media 101 for banks, complete with custom social media posts and images to help you get started and grow your online media presence.

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Plan ahead

Plan Ahead

Editorial planning calendar complete with content ideas, sample tweets and imagery, and customizable press releases, op-eds and blogs for events throughout the year.

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News Releases

Get your bank’s name into the local headlines by sharing relevant news and information, which will showcase your expertise and commitment to your community. Custom messaging will help your bank extend its reach.


Opinion pieces are an excellent way to elevate your team and your community bank on the local or national level. Op-eds further the narrative of community banking, while providing context and examples about the impact of the industry on communities.

Blog Posts

Generating content through blogs helps you elevate your bank’s story while connecting with key audiences such as your customers and the media. These primers will help you get started while sparking ideas for the future.

ICBA Monitor Desktop

ICBA Social Media Monitor

ICBA Social Media Monitor is a tool designed to capture online conversations about your financial brand on the internet. These insights then help with brand and reputation management. This tool uses keywords to help identify your brand's online mentions and summarizes these results in a daily email alert.

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Bank Policy

Marketing Policy

Provides guidelines for the management of the bank's marketing function, including development of the annual marketing plan and ongoing decision making. Includes regulatory compliance, geographic limitations, and prohibited activities.
ICBA Member - $265.50
Non-Member - $295.00

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Bank Policy

Social Media Toolkit and Policy

Provides guidance on how social media will be approached, proper methods for promoting the bank’s message and image, and consequences of not following guidelines. Includes Management and User Guidelines for Social Media.
ICBA Member - $472.50
Non-Member - $525.00

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Understanding Your Customer

Understanding and Finding Your Customers

In late 2020, ICBA commissioned research to explore the needs and interests of community bank consumer customers.

Several insights ICBA uncovered are immediately applicable for those ICBA members looking to better understand the makeup of community bank customers.

Read the Report