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Media relations best practices, interview tips, and videos to help amplify the good work of your bank supporting your marketing and communications strategy.
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Social Media 101 for banks, complete with custom social media posts and images to help you get started and grow your online media presence.
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Editorial planning calendar complete with content ideas, sample tweets and imagery, and customizable press releases, op-eds and blogs for events throughout the year.
Start Planning NowGet your bank’s name into the local headlines by sharing relevant news and information, which will showcase your expertise and commitment to your community. Custom messaging will help your bank extend its reach.
Opinion pieces are an excellent way to elevate your team and your community bank on the local or national level. Op-eds further the narrative of community banking, while providing context and examples about the impact of the industry on communities.
| Title | Type | Size | |
| Custom 1071 Op-ed | docx | 27 KB | DownloadCustom 1071 Op-ed |
|---|---|---|---|
| Op-Ed on Silicon Valley | docx | 24 KB | DownloadOp-Ed on Silicon Valley |
| Veterans Day Op-Ed | docx | 22 KB | DownloadVeterans Day Op-Ed |
| Shop Local Pitch | docx | 22 KB | DownloadShop Local Pitch |
| Community Banking Month Pitch | docx | 24 KB | DownloadCommunity Banking Month Pitch |
| Switch Bank Pitch | docx | 25 KB | DownloadSwitch Bank Pitch |
| Relationships Matter Pitch | docx | 24 KB | DownloadRelationships Matter Pitch |
| WEADD Op-Ed | docx | 27 KB | DownloadWEADD Op-Ed |
| Public Banking Custom Op-ed | docx | 23 KB | DownloadPublic Banking Custom Op-ed |
| Credit Union Acquisition Op-Ed | docx | 32 KB | DownloadCredit Union Acquisition Op-Ed |
Generating content through blogs helps you elevate your bank’s story while connecting with key audiences such as your customers and the media. These primers will help you get started while sparking ideas for the future.
| Title | Type | Size | |
| Service Member Appreciation Blog | docx | 27 KB | DownloadService Member Appreciation Blog |
|---|---|---|---|
| Homeownership Blog | docx | 24 KB | DownloadHomeownership Blog |
| Rural America Blog | docx | 25 KB | DownloadRural America Blog |
| Bank Locally Blog | docx | 28 KB | DownloadBank Locally Blog |
| Travel Tips Blog | docx | 22 KB | DownloadTravel Tips Blog |
| Elder Financial Abuse Blog | docx | 223 KB | DownloadElder Financial Abuse Blog |
| Cyberattack Prevention Blog | docx | 28 KB | DownloadCyberattack Prevention Blog |
| Financial Literacy Customizable Blog | docx | 30 KB | DownloadFinancial Literacy Customizable Blog |
| Community Bank Halloween Treat Blog | docx | 84 KB | DownloadCommunity Bank Halloween Treat Blog |
| Shop for the Holidays Blog | docx | 25 KB | DownloadShop for the Holidays Blog |
ICBA Social Media Monitor is a tool designed to capture online conversations about your financial brand on the internet. These insights then help with brand and reputation management. This tool uses keywords to help identify your brand's online mentions and summarizes these results in a daily email alert.
In late 2020, ICBA commissioned research to explore the needs and interests of community bank consumer customers.
Several insights ICBA uncovered are immediately applicable for those ICBA members looking to better understand the makeup of community bank customers.