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Master marketing strategy, brand, and content management, leveraging digital channels to reach and engage customers, using data analytics to make informed decisions, compliance in marketing, and much more. Gain the skills and solutions to help strengthen existing marketing capabilities and develop new approaches.
The Marketing Institute helps marketing professionals develop the skills and knowledge to actively manage the marketing responsibilities at a community bank. The hands-on, interactive coursework will support the development of foundational marketing skills and help refine the marketing practices of tenured professionals.
To earn the Certified Community Bank Marketing Strategist (CCBMS) certification, you will be required to attend this program in its entirety, complete all assignments, and achieve a passing score on the certification exam. If you decide to enroll in the certification testing after you register for the class, please contact an ICBA Education representative at 800-422-7285.
Learning Objectives
8:00am – 4:30pm
8:00am-4:30pm
Data Management and Analytics
Brand Management
Day Two Exercise
8:00am-4:30pm
Communications and Media Management
Marketing Compliance Management
Day Three Exercise
Day Four Exercise
Team Presentations of Bank Marketing Plan
ICBA Members: $1,699
Non-Members: $2,199
Non-Banker: $2,699
Certification Testing Fee: $500
*Attendance may be subject to ICBA approval.
* View CPE Credit Hours in the “Who Should Attend” section.
This event is not recorded. For more information, call 800-422-7285 or email [email protected].
2401 Bass Pro Drive
Grapevine, TX 76051
ICBA's room rate of $197 expires Sept. 15, 2025. Please book your room in advance of this date to ensure accommodations. If calling to make your reservations dial 972-724-2600 and reference ICBA.
Hotel Housing Scam Warning: Only make your room reservation using the information provided by ICBA. Do not do business with any company that claims they are with ICBA or working for ICBA as the official housing service. Contact ICBA if you have any questions or concerns.
Who should attend: Chief Marketing Officers, all marketing and operations titles and roles
Prerequisites: Basic understanding of bank marketing
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Live
Continuing Professional Education (CPE) Credit Hours: 27
Certification Offered: Certified Community Bank Marketing Specialist (CCBMS)
Chief Executive Officer
Cross Financial
President
Cross Financial
Chief Strategist, WSI
Founder, The LinkedBanker
Executive VP, Growth and Innovation
Mills Marketing
Digital and Marketing Automation Manager
Mills Marketing
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, the Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.
Suitcasing is the act of soliciting business by non-exhibiting companies in the during the event or in other public spaces, including another company's booth, a convention center, or a hotel lobby. It is ICBA event management’s objective to do everything legally possible to protect its exhibitors and community banker attendees from suitcasing.