Treasury Management: A Powerful Tool to Increase Deposits and Fee Income

Webinar

Treasury Management: A Powerful Tool to Increase Deposits and Fee Income

Sep 25, 2025 | 11:00 am ET • 10:00 am CT | Webinar

In today’s competitive banking environment, treasury management has become a critical driver of growth for financial institutions. This course offers a comprehensive overview of treasury management services and strategies to help banks increase core deposits and non-interest income. Participants will learn how to assess the treasury management needs of business customers and offer tailored solutions that add value.

Discussion will also highlight the importance of cross-departmental collaboration—uniting sales, IT, marketing, and deposit operations to successfully sell and implement business products. Attendees will gain insights into best practices for organizational structure, sales team incentives, and pricing strategies. By the end of the course, you’ll be equipped with the tools to boost your bank’s treasury management offerings, drive growth, and enhance profitability.

Learning Objectives:

  • Maximize revenue by leveraging the account analysis statement to cross-sell and identify new fee income opportunities.

  • Gain a comprehensive understanding of available treasury management services and their benefits.

  • Identify value-driven service enhancements that focus on delivering benefits to business customers.

  • Discover the treasury management services your business customers are actively seeking.

  • Tailor offerings to meet the specific needs of different industries.

  • Learn how treasury management teams collaborate with technology, operations, marketing, and sales for success.

  • Implement effective branding and marketing strategies to promote treasury management services.

  • Understand the ideal organizational design for treasury management and how to incentivize sales teams.

  • Develop a streamlined process to efficiently implement treasury management products.

  • Select the right digital payment strategies to meet the needs of business clients.

  • Enhance security by implementing new authentication methods to protect treasury management products.

Duration: 90 minutes

Register
Register
Register

Pricing

ICBA Members

Live: $209

On-Demand: $229

Live + On-Demand: $249


Non-Members

Live: $309

On-Demand: $329

Live + On-Demand: $449


Unlimited Webinar Pass subscription: $0

Attendance/Cancellation Policy:

  • Full payment is required prior to live webinar attendance. Digital products will be made available when full payment is received.
  • Registration fee is valid for only the individual registered. Each attendee must register.
  • Digital product purchases cannot be cancelled once the order has been processed and the product is available to use.
  • Refunds will not be granted unless there is a technical issue that cannot be resolved that prevents the purchaser from accessing and/or using the product. Refund requests for technical issues must be received within 15 days of the date of purchase. No refunds will be issued once the bank has received webinar materials or after the start date.

Continuing Professional Education Credit (CPE) Requirements (if applicable*)

  • Enter your full name when joining the webinar. Your Zoom session must display your full name and match the registration.
  • Attend the live webinar session for the duration of the session. NOTE - If attending by phone audio only, no CPE will be awarded due to participant’s inability to respond to poll questions.
  • Answer all poll questions displayed during the session.

*View CPE Credit Hours in the “Who Should Attend” section.

For more information, call 800-422-7285 or email [email protected].

Who should attend: Business Bankers, Private Bankers, Treasury Management Officers, Operations Personnel, Treasury Management Product Managers, Treasury Management Support Personnel, Marketing Personnel

Prerequisites: Basic knowledge of banking.

Advanced Preparation: None

Program Level: Intermediate

Field of Study: Specialized Knowledge

Delivery Method: Group Internet Based.

CPE Credit Hours: 1.5

Marci Malzahn
Marcia Malzahn

President and Founder

Malzahn Strategic

Code of Conduct

Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.

As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.

Read Full Policy