Make the Most of ICBA's Marketing Resource Center

Webinar

Make the Most of ICBA's Marketing Resource Center

Feb 25, 2025 | 11:00 am ET • 10:00 am CT | Webinar

ICBA's Marketing Resource Center (MRC) is your go-to source for customizable marketing materials designed to help your bank stand out—during Community Banking Month and beyond.

Leading this webinar will be ICBA Chief Marketing Officer (Rob Birgfeld), ICBA Lead Strategist Consumer Campaigns (Bill Hickman), Farmers State Bank President & Chief Credit Officer (Tim Schreiber) and Prairie Community Bank AVP Operation’s & Marketing (Kathryn Rosypal).

In this webinar, we'll:

  • Introduce the MRC and why it’s a valuable benefit of ICBA membership

  • Showcase the resources available to help you amplify your bank's local story

  • Demonstrate how fellow community bank marketers are using MRC tools to support their local efforts

  • Preview what new MRC tools and assets are in development and when they’ll be available to you

Whether you're looking for content to promote Community Banking Month this April or seeking year-round marketing support, this session will show you how to make the most of the MRC.

Duration: 60-minutes

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Register
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Pricing

ICBA Members

Complimentary

Unlimited Webinar Pass subscription: $0

Attendance/Cancellation Policy:

  • Full payment is required prior to live webinar attendance. Digital products will be made available when full payment is received.
  • Registration fee is valid for only the individual registered. Each attendee must register.
  • Digital product purchases cannot be cancelled once the order has been processed and the product is available to use.
  • Refunds will not be granted unless there is a technical issue that cannot be resolved that prevents the purchaser from accessing and/or using the product. Refund requests for technical issues must be received within 15 days of the date of purchase. No refunds will be issued once the bank has received webinar materials or after the start date.

Continuing Professional Education Credit (CPE) Requirements (if applicable*)

  • Enter your full name when joining the webinar. Your Zoom session must display your full name and match the registration.
  • Attend the live webinar session for the duration of the session. NOTE - If attending by phone audio only, no CPE will be awarded due to participant’s inability to respond to poll questions.
  • Answer all poll questions displayed during the session.

*View CPE Credit Hours in the “Who Should Attend” section.

For more information, call 800-422-7285 or email [email protected].

Who should attend: Marketing Personnel

Prerequisites: Basic knowledge of banking.

Advanced Preparation: None

Program Level: Intermediate

Field of Study: Specialized Knowledge

Delivery Method: Group Internet Based.

CPE Credit Hours: N/A

Rob Birgfeld
Rob Birgfeld

EVP, Chief Marketing Officer

ICBA

group avatar horizontal
Bill Hickman

Lead Strategist

ICBA

Code of Conduct

Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.

As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.

Read Full Policy