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Community bank marketers and retail teams, are you ready to thrive in today's competitive marketplace? Join us for three days filled with essential insights and game-changing strategies designed to elevate your marketing expertise and drive success for your bank!
Learning objectives:
Learn to craft metrics that matter, including Return on Investment vs. Return on Outcome, and develop strategies aligned with your CEO's priorities.
Is your brand ready to stand out? Explore the fundamentals of branding, from differentiation to customer perception, and learn how to harness the power of AI to enhance your digital footprint.
What about your personal brand? Uncover the secrets to personal social strategies, leveraging platforms like LinkedIn to build a compelling online presence.
Take a deep dive into website optimization, from building and promoting to analyzing and improving.
Plus, explore the essential practices for fostering relationships, retaining customers, and driving business growth.
And, more!
Don't miss this opportunity to supercharge your marketing expertise, connect with other bank marketing professionals, and drive success for your bank. Register now for ICBA’s Community Bank Marketing Seminar for 2024.
8:00 a.m. – 8:30 a.m.
8:30 a.m. – 8:45 a.m.
8:45 a.m. – 9:15 a.m.
Feedback from all participants about challenges, pain points, emerging opportunities, and industry changes will provide context for the week.
9:15 a.m. – 10:45 a.m.
Meeting People Where They Are with What They Want
Needs-based selling has catapulted from broad segmentation to customized experiences, supported by real-time data and leading-edge technology. We’ll help you develop personas that represent profitable and economically sustainable relationships for your bank.
You’ll learn:
10:45 a.m. – 11:00 a.m.
11:00 a.m. – 12:00 p.m.
Finding the right management structure for your marketing efforts is essential. Learn about the marketing structures frequently used by community banks. Discover how banks manage their marketing activities and how to clarify the most important marketing responsibilities within your organization. Hear about ways to track marketing performance and report results to senior management, including a look at industry information related to marketing budgets and developing return on investment calculations.
12:00 p.m. – 12:45 p.m.
12:45 p.m. – 1:15 p.m.
1:15 p.m. – 2:45 p.m.
Build a Best-in-Class Marketing Campaign
This packed-with-tools-you’ll-love session will help you elevate your marketing campaigns, enhance the relationship between lines of business, and help achieve more strategically focused bank wide goals.
Specifically, you’ll learn:
2:45 p.m. – 3:00 p.m.
3:00 p.m. – 4:15 p.m.
What’s Your Brand Plan, Stan?
If you’re looking at a list of the top 10 brands in the country, you’ll see some familiar names. What you won’t find is a bank among them. Banks have historically struggled with brand for a simple reason: they’ve all been trying to say the same thing about the same products. Learn how to refine your current brand identity, messaging, and market position to resonate with your audience.
We’ll help you measure your brand on specific criteria, including …
8:30 a.m. – 9:30 a.m.
Sharing ideas and best practices related to ways to use AI to improve marketing planning and assist with marketing projects and corporate communications.
9:30 a.m. – 9:45 a.m.
9:45 a.m. – 11:15 a.m.
Data is abundant in banking, but finding effective ways to use it can be a significant challenge. Better data leads to better insights. Better insights will lead to better decisions. Learn how to combine your data usage with research from the external audience of customers and the internal audience of employees and you can begin to view the complete landscape and make the proper strategic decisions necessary for the future success of your organization.
11:15 a.m. – 12:15 p.m.
Examination of social platforms, digital, and email.
12:15 p.m. – 1:15 p.m.
1:15 p.m. – 2:15 p.m.
Treat Your Website Like a Branch…Because It Is!
Your website sees thousands of visitors (or more) every single day, far more than your physical branches, but do you know why? Learn what data your team should be collecting and analyzing from your website and how it can assist with strategic growth decisions.
Learning Takeaways:
2:15 p.m. – 2:30 p.m.
2:30 p.m. – 4:00 p.m.
Emphasis on deposit acquisition.
4:00 p.m. – 4:30 p.m.
8:30 a.m. – 8:45 a.m.
Statistics from the FDIC, Finastra, and Marquis illustrate banking relationship composition and structure.
8:45 a.m. – 9:45 a.m.
Creating an Evergreen Deposit Plan
The battle for deposits is literally on every bank’s strategic planning document. Together, we will work through retail and business acquisition strategies, promotions, and business development activities.
The focus will be on:
9:45 a.m. – 10:00 a.m.
10:00 a.m. – 11:15 a.m.
Explore examples of marketing promotions, campaigns, advertising, and direct marketing used by community banks to build relationships. Learn how banks are developing onboarding programs for new customers, utilizing offers to expand current customer relationships, and positioning product offers to strengthen deposit growth. Examples from community banks will be shared, plus recommendations for best practices. Come prepared to share your bank’s success stories.
11:15 a.m. – 12:00 p.m.
ICBA Member Early Bird Price (Ends August 26, 2024): $695
ICBA Members: $795
Non-Members: $895
Non-Banker* : $1,295
Bank Director Program Members: $495
Bank Director Program Non-Members: $595
*Attendance may be subject to ICBA approval.
This event is not recorded. For more information, call 800-422-7285.
7901 34th Ave S
Bloomington, MN 55425
ICBA's room block expires August 25, 2024. Please book your room in advance to ensure accommodations. If calling to make your reservations dial 1-952-854-1000 and reference the Special Rate Code: CBM and Group Name: ICBA Community Bank Marketing Seminar.
Hotel Housing Scam Warning: Only make your room reservation using the information provided by ICBA. Do not do business with any company that claims they are with ICBA or working for ICBA as the official housing service. Contact ICBA if you have any questions or concerns.
Who should attend: Chief Marketing Officers, all marketing and operations titles and roles
Prerequisites: Basic understanding of bank marketing
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Live
CPE Credit Hours: 21
Chief Strategist, WSI
Founder, The LinkedBanker
Vice President, Client Services
Mills Marketing
Digital and Marketing Automation Manager
Mills Marketing
Chief Executive Officer
Cross Financial
President
Cross Financial
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.
Suitcasing is the act of soliciting business by non-exhibiting companies during the event or in other public spaces, including another company's booth, a convention center, or a hotel lobby. It is ICBA event management’s objective to do everything legally possible to protect its exhibitors and community banker attendees from suitcasing.