When was the last time you purchased a product or service, even though you did not trust the person selling it to you? Trust is a foundational attribute in purchase decisions, team building, and the development of friendships. That is why it is so important for banks to build trust with their employees and their customers.
So, let’s begin with the core challenge of identifying the role of trust in building relationships and then examine ways to develop and reinforce a trust driven culture in banking. If you want to be the employer of choice in your trade area, you need to develop trust with employees and communities. If you want to become a primary source for financial expertise, you need to develop trust with customers and prospects. Come learn the fundamentals of a culture driven by trust.
Learn the fundamentals of a culture driven by trust.
Identifying the role of trust in building relationships.
Examine ways to develop and reinforce a trust driven culture.
ICBA Members: $199
For more information, call 800-422-7285.
Who should attend: Executives, C-Suite, Branch Managers, HR, Regional Managers, Bankers,
Commercial Officers, Small Business Officers, Loan Officers
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based
CPE Credit Hours: 1
Chief Executive Officer
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.