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When was the last time you purchased a product or service, even though you did not trust the person selling it to you? Trust is a foundational attribute in purchase decisions, team building, and the development of friendships. That is why it is so important for banks to build trust with their employees and their customers.
So, let’s begin with the core challenge of identifying the role of trust in building relationships and then examine ways to develop and reinforce a trust driven culture in banking. If you want to be the employer of choice in your trade area, you need to develop trust with employees and communities. If you want to become a primary source for financial expertise, you need to develop trust with customers and prospects. Come learn the fundamentals of a culture driven by trust.
Learning Objectives:
Learn the fundamentals of a culture driven by trust.
Identifying the role of trust in building relationships.
Examine ways to develop and reinforce a trust driven culture.
ICBA Members: $199
Nonmembers: $299
Unlimited Webinar Pass subscription: $0
For more information, call 800-422-7285.
Who should attend: Executives, C-Suite, Branch Managers, HR, Regional Managers, Bankers,
Commercial Officers, Small Business Officers, Loan Officers
Prerequisites: None
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based
CPE Credit Hours: 1
For more information, call 800-422-7285 or email education@icba.org.
ICBA Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: nasbaregistry.org.
In accordance with the standards of the National Registry of CPE Sponsor, CPE credits have been granted based on a 50-minute hour.
Chief Executive Officer
Cross Financial
President
Cross Financial
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As such, The Independent Community Bankers of America ("ICBA" or the "Association") has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.
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