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The growth of digital has completely changed the world of marketing and brought along more advertising compliance challenges.
Since ad copy determines what disclosure is needed (if any), it’s important for bank marketers to recognize these challenges before they start writing promotional components. Learn advertising compliance tips and study several real-life digital marketing examples. Participants have the opportunity to review and identify problems with the digital examples and discuss solutions other banks have used.
Learning Objectives
Review digital advertising compliance tips.
Learn how to ensure your digital advertisement is compliant.
Recognize issues with example digital advertisement.
Apply the knowledge gained during this webinar to real-life digital marketing pieces.
ICBA Members: $199
Nonmembers: $299
Unlimited Webinar Pass subscription: $0
For more information, call 800-422-7285.
Who should attend: Marketing Director, Marketing Specialist, Marketing Officer, Compliance Director/Officer
Prerequisites: None
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based
CPE Credit Hours: 1
For more information, call 800-422-7285 or email education@icba.org.
ICBA Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: nasbaregistry.org.
In accordance with the standards of the National Registry of CPE Sponsor, CPE credits have been granted based on a 50-minute hour.
Vice President, Risk and Compliance
Mills Marketing
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As such, The Independent Community Bankers of America ("ICBA" or the "Association") has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.
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