Nearly every sales, marketing, or promotion idea in banking today is influenced by emerging technologies and regulatory compliance. This places specific demands on how advertising, promotions, and relationship development activities are deployed by financial institutions.
Unifying sales, marketing, technology, and compliance requires collaboration. So, what are highly effective banks doing to unify their professional resources? The most creative and effective sales and marketing solutions will come from teams that develop an enterprise-wide process to develop and execute promotions, campaigns, and corporate communications.
Examine banking industry examples of how community banks are optimizing their sales and marketing practices by collaborating with project partners in operations, information technology and compliance.
Determine what banks are doing to unify their professional resources
Learn how to optimize sales and marketing practices by collaborating with operations, IT and compliance.
ICBA Members: $199
For more information, call 800-422-7285.
Who should attend: Executives, C-Suite, Marketing, Operations, Compliance Officer, IT, Director
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based
CPE Credit Hours: 1
Chief Executive Officer
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.