Six Keys to Effective Commercial Business Development

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Nov 9, 2022

Six Keys to Effective Commercial Business Development

11:00 am Eastern | 10:00 am Central | 9:00 am Mountain | 8:00 am Pacific

Identify the six critical ingredients required to improve and manage a successful relationship development program with commercial businesses and professionals. An effective business development system requires an ongoing assessment of program design and participant performance. Participants will receive materials that provide direction for designing a program that will work effectively for your organization.

The session emphasizes the need for leadership in all sales activities and the importance of identifying relationship managers. Commercial bankers can successfully address the price sensitivity and service demands of business owners and professionals by becoming effective relationship managers.

ICBA Members: $199
Nonmembers: $299
Unlimited Webinar Pass subscription: $0

NOTE: Registration fee is valid for one connection, only for the individual registered. Each attendee must register. Full payment is required prior to attendance.  For more information, call 800-422-7285.


Tom Hershberger
Tom Hershberger

Chief Executive Officer

Cross Financial

Kyle Hershberger
Kyle Hershberger


Cross Financial

Who should attend: C-suite, bank directors
Prerequisites: None
Advanced Preparation: None
Program Level: Intermediate 
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based
Webinar Attendance/Cancellation Policy:
Full payment is required prior to live event attendance. Digital products will be made available when full payment is received.
Digital product purchases cannot be cancelled once the order has been processed and the product is available to use.
This live digital course is for educational purposes only and intended only for participants of the class/event. All rights are reserved by ICBA. No recording or distribution of the content is permitted unless expressly agreed to by ICBA.