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Customer journey mapping has entered the management process at institutions actively managing their customers’ experiences. However, mapping a journey is only part of the challenge.
From building initial awareness through post-purchase service, what you do and how you do it will impact your customers’ perceptions of your brand. Take a strategic look at integrating your brand expectations into the many activities that impact a customer’s journey.
The entire journey includes four key stages of relationship building: awareness, research, selection, and service. How you prepare for and manage each stage will have a profound impact on your ability to sustain brand consistency and ultimately differentiate your brand in a crowded marketplace.
Integrate your brand expectations into the many activities that impact a customer’s journey.
Identify the four key stages of relationship building.
Differentiate your brand in the marketplace.
Live + On-Demand: $249
Live + On-Demand: $449
For more information, call 800-422-7285.
Who should attend: Leadership, Marketing Specialist, Customer Service Leaders
Advanced Preparation: Basic knowledge of banking.
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based.
CPE Credit Hours: 1
Chief Executive Officer
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.