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Brad Bolton: Keep advocating
I am grateful to have had the opportunity to serve as chairman. I will continue to advocate for community banking, and for the rest of my career, stand side by side with you to fight our future...
ICBA's Marketing Communications Toolkit
Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision.
Charles Potts: How to use data to drive bank growth
Working hand in hand with digital transformation, data provides a powerful tool for community banks. Its accessibility, readability and applicability in today’s digital-first environment has...
Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
Crafting a marketing plan when a community bank merges
Community bank marketing teams need to consider many factors following a merger or acquisition. We spoke to experts and community bankers on how to market during a merger.
Expanding horizons with cross-country branches
Community banks across the nation are breaking into markets outside their typical areas of operation. Here’s how four banks are successfully finding new locations, acquiring new customers and...
Enhancing content with AI
From grammar suggestions to content ideation, artificial intelligence has evolved to be an asset for marketing industries. Learn how AI can enhance the work of community banks’ marketing teams of...
Board succession planning after a merger
From blending differing values to choosing a new chairman, many challenges can arise after a merger or acquisition.