Marketing

This community bank's Fraud Friday email campaign, frontline staff training and customer fraud education initiatives engages everyone from tellersto customers to local businesses in comprehensive fraud prevention.

A successful strategy focuses on community and connection, not just engagement.

With $124 trillion in assets changing hands over the coming decades, community banks are using digital estate planning platforms to deepen multigenerational banking relationships and keep deposits in house.

Elementary-age kids are natural learners. That’s why community banks are stepping up and providing educational programs, youth bank accounts and events to promote financial literacy for the youngest students.

Partnerships with athletic organizations is a mutually beneficial way for community banks to get their brands in front of large audiences while supporting the teams and athletes their customers and communities love.

Grand Savings Bank uses its blog as a marketing tool to educate customers, spotlight employees and showcase the communities it serves.

From video content and social media contests to AI, targeted ads and more, here’s how community banks are using the technology at their disposal to build strong marketing campaigns.

In the drive to acquire new customers, don’t forget your old ones. Here’s how community banks are strengthening relationships with their existing customers.

Discover how community banks can leverage word of mouth to grow their customer base. Learn 10 actionable strategies to boost referrals, testimonials and engagement.