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Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
5 Tactics to Turbo Boost Your Marketing
It can feel impossible to keep up with shifts in social media and other digital marketing channels.
Jim Reber: The Big Chill
Might the bond market be range-bound in 2024?
From Vision to Reality: How CDFIs and MDIs Fund Their Important Efforts
Minority-owned banks are a lifeline to their communities—but their needs often outstrip deposits. These MDIs are securing the capital and resources to LIFT UP their communities.
Schooling Customers on Student Loan Fraud
With student loan payments recently unpaused, cybercriminals have new ways of scamming banks and their customers. Here’s what community banks and their customers need to know.
Member Benefits: Educated Investing With ICBA Securities
In partnership with its exclusively endorsed broker Stifel, ICBA Securities offers practical and educational investment resources for community banks across the nation.
What Bank Swag Does Gen Z Want?
Financial institutions are vying for Gen Z’s business, and if you want to attract this new cohort of customers, you need to think about incentives beyond bank-branded beer koozies and keychains.
How Community Banks Target and Support Fast-Growing Cities
Surging population growth brings opportunities for community banks that are positioned to take advantage of it.
Citizens Bank & Trust Brings Banking Back to School
Citizens Bank & Trust saw a need and a demand for financial literacy in local high schools. Now, the community bank has two school branches that are run by student tellers and teacher presidents.
Using Data to Boost Mortgage Lending
Can community banks reengage existing mortgage customers through data, or find new ones? We spoke to experts on where to find data that could increase sales—and what to do with it.
Bank of Anguilla Weathers the Storm
In the wake of a destructive tornado in Mississippi, Bank of Anguilla continues to develop initiatives that will help people recover from the damage and return home.
Can Third-Party Vendors Ease Wealth Management?
Community banks with wealth management programs can access a new source of revenue, but starting from scratch can be a major undertaking.
Is Cybersecurity Insurance Worth the Higher Premiums?
Cybersecurity should be a foundational element of any community bank, but do you really need to be insured for it, especially as premiums rise? We spoke to experts to learn more about cyber insurance.
Leveling Up: How Community Banks Should Navigate Asset Size Growth Thresholds
As your bank grows in asset size, it’s vital to keep up with compliance regulations to meet the standards of each new threshold. By planning ahead and preparing your staff, the process can be...
How Banks Can Combat Deposit Insurance Disruption
Following the failures of Silicon Valley Bank and Signature Bank, community banks look to alternative deposit insurance options.
Charles Potts: Budgeting for the Future
We’re in a tricky economic environment, but by focusing further down the line, we can get ahead of industry evolution and prepare for what’s next.
Jenna Burke: Are Changes to Bank M&A Rules on the Horizon?
The Department of Justice and other banking agencies are evaluating a new potential M&A framework. What does this mean for community banks?
Should You Talk to Customers about your Community Bank's Finances?
With the recent failures of a few megabanks, customers may have questions and concerns about their own banks. Here’s how you can address them.
9 Ways for Community Banks to Cut Expenses
As the start of the fiscal year approaches, it’s a great opportunity for community banks to revisit vendor contracts, technology and more to limit expenses. We asked experts for their top tips on...
Jim Reber: Portfolio Power
Barbell structure may be the right regimen.
Paid Marketing: A Boost for Your Community Bank
In a changing marketing landscape, the benefits provided by ultra-targeted online campaigns with budgets behind them are more valuable than ever.
General counsel strategies for community banks
Having general counsel is critical for community banks, but what’s the right balance between in-house and external counsel? Community bankers and legal experts weigh in on how to create the right...
Scaling your community bank's core as you grow
As community banks grow, their cores need to, too. We spoke with experts on how to prepare your core for scalability and growth.
Jim Reber: Performance? Simple
Some of the least complex bonds now have attractive returns.
Brad Bolton: Keep advocating
I am grateful to have had the opportunity to serve as chairman. I will continue to advocate for community banking, and for the rest of my career, stand side by side with you to fight our future...
ICBA's Marketing Communications Toolkit
Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision.
Charles Potts: How to use data to drive bank growth
Working hand in hand with digital transformation, data provides a powerful tool for community banks. Its accessibility, readability and applicability in today’s digital-first environment has...
Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
Crafting a marketing plan when a community bank merges
Community bank marketing teams need to consider many factors following a merger or acquisition. We spoke to experts and community bankers on how to market during a merger.
Expanding horizons with cross-country branches
Community banks across the nation are breaking into markets outside their typical areas of operation. Here’s how four banks are successfully finding new locations, acquiring new customers and...
Enhancing content with AI
From grammar suggestions to content ideation, artificial intelligence has evolved to be an asset for marketing industries. Learn how AI can enhance the work of community banks’ marketing teams of...
Board succession planning after a merger
From blending differing values to choosing a new chairman, many challenges can arise after a merger or acquisition.
Is it time to rebrand your community bank?
Some community banks are taking a cue from consumer products and marketing companies as they rebrand with catchy new names they believe are more memorable and better represent their values as an...
ICBA pushback on FHFA capital standards rules makes headlines
ICBA’s joint letter urging the Federal Housing Finance Agency to align its capital standards with federal banking agencies was covered in PoliticoPro, American Banker, and Housing Wire.
What community banks need to know about ESG
SPONSORED | The conversation on ESG went from a murmur to deafening in a short amount of time, so much so that taking a first step might seem overwhelming. There are many reasons to consider ESG...
Become a thought leader on social media
Becoming a social media thought leader isn’t something that happens overnight. It takes time, consistency and authenticity—but the benefits can be worth the effort.
Jim Reber: Inversion investing
Upside-down yield curve offers some possibilities.
5 marketing strategies to put on your radar for 2023
SPONSORED | Now is the time to evaluate marketing strategies for 2023. Given the latest marketing trends as identified by Vericast in its latest Financial TrendWatch, these five strategies can make...
Should you offer financial planning services?
Offering financial planning services is one way to expand a community bank’s footprint and deepen customer relationships. We spoke with several banks about why and how they offer wealth management...
Entering the cannabis banking market
While the federal legal status of banking cannabis-related businesses remains fuzzy, community banks in some states are finding that, with proper controls, they’re able to enter this niche market...