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Paid social media's place in your marketing strategy
As social media platforms tinker with algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers....
Rebeca Romero Rainey: The spirit of innovation
A spirit of innovation and can-do attitude will serve you well this year, helping you remain ahead of the curve and address issues that arise.
7 ways community banks can boost profitability
A profitability strategy has a lot to factor in given today’s uncertain market. Here’s what community bankers need to know when planning their budgets for the next year.
Why community banks are acquiring nonbanks
Acquiring a wealth management firm, fintech, title business or other nonbank organization can unlock new opportunities for community banks. But experts say that finding the right business to...
ICBA’s best-performing community banks of 2020
Independent Banker’s annual listing of America’s best-performing community banks shows that nimble thinking and an adherence to good old-fashioned customer service can bring success, whatever the...
Portfolio Management: What Bank Portfolio Managers Need to Know About Optionality Risk
Optionality risk is quietly costing you. Use these tips to identify extension, contraction and volatility risk—and build a more resilient investment strategy.
Beyond the Rate Race: Bank Deposit Growth Strategies
Expert insights from top community bankers on how banks can use data analytics, employee engagement and innovative products to grow deposits.
Portfolio Management: What the Bond Yield Curve Mean Reversion Means for Banks
The U.S. yield curve is finally normalizing. Here's what mean reversion means for community bank NIMs, portfolio strategy and 2026 opportunities.
Community Banks Win Big with Sports Sponsorships
Discover how community banks use sports sponsorships to boost brand awareness, drive organic growth and make a lasting impact in their communities.
Word-of-Mouth Marketing: Community Bank Growth
Discover how community banks can leverage word of mouth to grow their customer base. Learn 10 actionable strategies to boost referrals, testimonials and engagement.