Search Articles
Who are ICBA’s best-performing community banks 2017?
Independent Banker’s annual listing of America’s best-performing community banks
ICBAs State of Community Banking survey results are in
Our annual State of Community Banking Survey of ICBA member banks reports that you’re planning to grow through creating efficiencies, introducing new technology, and investing in digital marketing....
How to boost creativity at your bank
Large corporations that lack the agility of startups often turn to “intrapreneurship” to make time and space for creative development in the workplace. Should community banks be doing the same?
Jim Reber: Manage Interest Rate Risk With Strategic Portfolio Decisions
Yield curve shape reflects bond market’s mood.
Q&A: Growth-Related Challenges for the Evolving Community Bank
Whether growing organically or through M&A, even positive change can present challenges. We talked to two community bankers about considerations and issues they’ve noticed as their banks have grown.
Rob Birgfeld: Amplify Community Banking With Local Influencers
Influencer marketing doesn’t have to target social media stars with millions of followers, it can start at a local level.
Michael Benedict: Putting the 'Strategy' in 'Portfolio Strategy'
How can you use your portfolio to create operating leverage?
What Role Do Wealth Managers Play Amid Economic Uncertainty?
Community banks that offer wealth management can play a notable role in easing customers’ anxiety amid economic and financial uncertainty.
Jim Reber: The Rule of Three
Bond portfolio yields are at multiyear highs.
The Secret to Engaging Customers Through Podcasts
With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.
Michael Benedict: Finding the Portfolio's Fit in Your Balance Sheet
Address common problems with creative solutions.
The Key to Winning Over SMBs With Merchant Services
Local businesses appreciate having resources that will give them the boost they need to succeed. With merchant services, community banks can offer those resources and stay competitive.
Make Every Season Count With Year-Round Marketing Strategies
Fall is back-to-school season, winter welcomes a range of holidays, spring brings Financial Literacy Month, and summer spurs all sorts of warm weather activities.
Michael Benedict: The Resilience of Agency MBS in a Shifting Financial Landscape
Agency mortgage-backed securities rise above the rest in this relative value update.
Why is Streaming the Hottest New Marketing Platform for Community Banks?
As streaming services grow in popularity with viewers, community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV.
Optimize Your Community Bank's Treasury Management Offerings
These four community banks compared the costs and use cases for adding treasury management to their services and streamlining them. Now, they’re seeing the benefits.
Michael Benedict: Community Bank Growth in a New Rate Environment
A steeper yield curve brings growth strategies back into the fold.
Marketing Personalization Is More Than Adding Names to Emails
The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.
How Marketing Can Win Over the C-Suite
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
Powering Potential: Marketing Made Easier for Your Community Bank
The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.