Search Articles
Estate Planning for Banks: A Customer Retention Strategy for the Great Wealth Transfer
Community banks are using digital estate planning platforms and fintech partnerships to retain customers during the $124 trillion great wealth transfer. Learn how legacy planning tools strengthen...
Bank Insurance Strategy: A Holistic Approach to Community Bank Risk Management
Learn how community banks can build a unified bank insurance strategy that treats coverage as a strategic asset, closes insurance coverage gaps, and strengthens enterprise risk management.
Municipal Bond Credit Risk: Infrastructure Funding or Warning Sign?
With municipal bond issuance hitting $600 billion in 2026, community bank portfolio managers must evaluate credit risk indicators. Learn key metrics for assessing municipal debt quality.
Community Bank Marketing: 5 PR Tips for Stronger Social Media Results
Discover proven community bank marketing strategies for PR and social media success. Learn how to build trust, create authentic content, and leverage ICBA resources for stronger engagement.
The MVP of Bank Funding
The MVP of Bank Funding SPONSORED | Just as a great player brings both durability and flexibility to a lineup, reciprocal deposits offer a scalable, dependable source of funding that can adapt as...
Public Funds as a Strategic Anchor in a Rising-Rate Funding Market
Public Funds as a Strategic Anchor in a Rising-Rate Funding Market SPONSORED | With the Fed raising rates and Treasury yields climbing, funding costs are resetting higher. PTMA Funding connects...
Michael Benedict: Finding the Portfolio's Fit in Your Balance Sheet
Address common problems with creative solutions.
The Key to Winning Over SMBs With Merchant Services
Local businesses appreciate having resources that will give them the boost they need to succeed. With merchant services, community banks can offer those resources and stay competitive.
Make Every Season Count With Year-Round Marketing Strategies
Fall is back-to-school season, winter welcomes a range of holidays, spring brings Financial Literacy Month, and summer spurs all sorts of warm weather activities.
Michael Benedict: The Resilience of Agency MBS in a Shifting Financial Landscape
Agency mortgage-backed securities rise above the rest in this relative value update.
Why is Streaming the Hottest New Marketing Platform for Community Banks?
As streaming services grow in popularity with viewers, community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV.
Optimize Your Community Bank's Treasury Management Offerings
These four community banks compared the costs and use cases for adding treasury management to their services and streamlining them. Now, they’re seeing the benefits.
Michael Benedict: Community Bank Growth in a New Rate Environment
A steeper yield curve brings growth strategies back into the fold.
Marketing Personalization Is More Than Adding Names to Emails
The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.
How Marketing Can Win Over the C-Suite
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
Powering Potential: Marketing Made Easier for Your Community Bank
The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.
Jim Reber: Spreading the Good News
Incremental yield can indicate relative value.
Is Data the Key to Enhancing Bank Customer Relationships?
Conversion data from social media, websites and marketing platforms can help prove whether banks are successful in their personalization, outreach and differentiation.
Growth Goals: Navigating IPOs and OTC Trading
Is your community bank thinking about launching an initial public offering or over-the-counter trading of stocks to raise liquidity?
Michael Benedict: Make Portfolio Strategy Fun Again
Things are looking up for portfolio management in 2025.