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How Marketing Can Win Over the C-Suite
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
Kari Neckel: The Fedwire Transitions to ISO 20022
What community banks need to know about the Fedwire ISO 20022 switch.
Out of Office: Richard Thiessens
The EVP and chief technology officer at $746 million-asset FinWise Bank in Murray, Utah, makes his own wine, cider and mead.
Renovation Lending: The Solution to a Tough Mortgage Market?
With many prospective and first-time homebuyers buying fixer-uppers, community banks can tap into a new market to supplement their mortgage and construction portfolios.
Tips for Winning the Retail Banking Game
Technology continues to evolve, and community banks must do the same. To cater to and better support young, tech-savvy customers, these local banks are partnering with fintechs to revamp their...
Why Your Community Bank Needs a Disaster Recovery Plan
Community banks like Countybank face and overcome challenges every day, but what about the events banks don’t expect?
Powering Potential: Marketing Made Easier for Your Community Bank
The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.
How Community Banks Are Fighting AI-Powered Elder Fraud
Generative AI has made scamming vulnerable people alarmingly simple. Banks must raise awareness among their senior customers of the dangers and help build financial security.