Marketing & Communications Toolkit

As new digital marketing channels and tools emerge and customers seek and consume information in new ways, community bankers have incredible opportunities to tell their unique stories in exciting ways.
The ICBA 2019 Marketing and Communications Toolkit invites you to "Tell Your Story" throughout the year. It provides ICBA members like you with exclusive resources to help your community bank leverage local media along with traditional and digital marketing channels.
Visit this page regularly for new content, ideas, how-to tutorials, webinars and social media events which are exclusively for ICBA members.

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Craft Your Message

Media relations best practices, interview tips, and
videos to use and share.

Media & Materials

Leverage Different Channels

Social Media 101 for community banks, along with
customizable social media posts and images.

Tips & Tutorials

Plan Ahead

Content editorial calendar with ideas, sample social media posts and important dates.

2019 Calendar

Free Tools

ICBA Social Media Monitor

ICBA Social Media Monitor is a no-cost member benefit, helping you listen and stay connected to your customers. By taking advantage of this member benefit, you can monitor who is talking about your community bank online and what they are saying. Our monitoring tool searches social media posts, news, articles and blogs across the web, pulling them into a single alert via email. Choose you're five free keywords and start getting insights!

Sign up for Social Media Monitor


Past Marketing Twitter Chats

See what community bankers said about marketing to their customers in this past marketing-specific Twitter chat. It includes questions like: how can community banks differentiate themselves from the pack?
What are your favorite resources that you tap into when developing a marketing campaign? What advice do you have for businesses that are looking to appeal to Millennials and Gen Z? ... and more! 

Need More Help with Marketing?

Visit ICBA's Solutions Directory and filter on "Marketing, Consumer and Channel Management" to find service providers who can help you customize your outreach and manage the ever-growing marketing and communications challenges.
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