The ICBA National Campaign Toolkit features numerous assets for community banks and state partners, including customizable audio ads.
Details: Among its customizable tools, the ICBA National Campaign offers audio materials that community banks can run on the radio or on streaming media as well as tips for getting them on the air in local markets.
Background: ICBA this year launched the national public awareness campaign to differentiate community banks from other financial institutions and educate consumers on the benefits of banking locally.