ICBA National Campaign Toolkit

You love community banking, and we do too. And it’s time for everyone to realize the community bank difference.

At ICBA, we’ve been hard at work for two years to bring our members a national campaign that’s been tested and primed for success both nationally and in the communities they serve.

So come join us as we educate the American public on the benefits of community banking and why their choice of bank matters. ICBA's National Campaign toolkit is turnkey and is built to connect and drive results for our members at the local level.

Learn About Our Efforts

Explore Campaign Research, Strategies, and Creative Assets for Your Community Bank

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The Opportunity

Learn how this campaign came to life and why your community bank should get involved.

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Research & Insights

Developing our community bank-focused national campaign taught us many things. Here's what stood out and what you need to know.

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Marketing Assets

Download customizable assets to use in your own market.

Webinar On Demand

Utilizing Market Research for Marketing and Advertising Community Banking

What can market research do for today’s community bank? Join market research experts for a discussion on market research methods and examples of techniques that guide decision-making and improve business outcomes.

Discuss both traditional and cutting-edge research techniques, including those used to inform and create ICBA’s national campaign, so that you leave empowered to gain and leverage insights to maximize your marketing dollars.

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