The latest Independent Banker magazine details 10 word-of-mouth marketing strategies community bankers can use to boost referrals, testimonials, and engagement.
Highlights: According to the article, community banks can increase word-of-mouth marketing by creating special events, sharing community stories, and partnering with small business customers.
More: The January edition of Independent Banker also features articles on bolstering innovation, the 2026 regulatory outlook, tips for adding lines of business, and more.
Access: The magazine is available on the Independent Banker website and via the digital edition. Community bankers also can subscribe to Independent Banker’s newsletter to receive the magazine via email.
Additional Marketing Tools: ICBA recently unveiled a revamped Marketing Resource Center featuring ready-to-use content designed to make marketing easier and more effective. Community bankers can also sign up to be notified each month and when new marketing content is available.