ICBA’s Marketing Resource Center—which brings member banks valuable, vetted marketing materials to better tell their stories—is available starting today.
Details: The MRC brings together ICBA National Campaign assets such as videos, social posts, ads, and ICBA
Marketing Toolkit assets like PR resources, guidelines, yearly planning, and social media assets in one place for community bankers.
More: Guidance from community bank marketers will be used to provide additional guidebooks,
insights, case studies, and assets in the future to provide bankers with relevant and timely tools to promote their bank and community banking.
What's Inside: As the new unified home for all ICBA marketing materials, the MRC also contains:
Video assets available for bank use.
Search engine optimization guidebooks.
Public relations guidance and templates.
Research and insights.