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Marketing for Community Banks

Deploy New Solutions that Work for Community Banks

Today's community bank marketers are expected to do more than ever, from managing digital channels and social media to supporting growth initiatives and monitoring customer sentiment.

ICBA helps community banks identify practical marketing solutions that support campaign execution, reputation management, advertising compliance, customer engagement, and community outreach.

Marketing Resource Center

Access year-round marketing support, including editorial calendars, ready-to-use social media content, customizable videos, PR templates, marketing campaigns, and strategic planning resources designed specifically for community banks.

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Check Your Ad

Review deposit and lending advertisements against regulatory requirements and generate documentation to support advertising compliance.

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Social Media Monitor

Track online conversations, monitor customer sentiment, and gain insights into your bank's digital reputation across social channels.

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Bank Locally®

Promote the value of community banking and connect prospective customers with community banks through ICBA's consumer awareness initiative and online bank locator.

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Marketing Solutions for Your Community Bank

ADVANTAGE, powered by JMFA

Helps banks drive account acquisition, product profitability, and growth through data analysis and strategic recommendations. 

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America's Commerce Corps

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American Solutions for Business

Provides branded merchandise, print materials, promotional products, and marketing support services.

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Avannis, LLC

Helps community banks measure customer satisfaction, customer experience, and brand perception through surveys, analytics, and actionable insights.

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BankTech Ventures

Connects community banks with innovative fintech solutions that can enhance customer acquisition and digital banking experiences. 

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Crux Analytics

Crux Analytics uses agentic business development workflows to support small business client acquisition, engagement, and retention.

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DD&F Consulting Group

Offers strategic consulting and market analysis services that support growth planning and business development efforts. 

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FI Navigator

Helps banks identify, evaluate, and implement fintech solutions that improve customer experience and marketing capabilities. 

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Fingoal

FinGoal offers an insights platform that enriches transaction data to build user profiles and deliver personalized, transaction-based calls to action.

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Kasasa

Supports customer acquisition and deposit growth through consumer-friendly retail banking products and marketing programs. 

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KlariVis

Provides data analytics and reporting tools that help marketers identify growth opportunities, customer trends, and campaign performance. 

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Main Street Inc.

Connect by Main Street is a multi-channel marketing and engagement platform designed specifically for banks. It helps financial institutions unify digital and direct mail campaigns, leverage account holder data for audience targeting, automate marketing activities, and measure campaign performance, all from a single, user-friendly platform

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Revio Insight

Provides customer and market intelligence tools that help banks better understand consumer behavior and improve marketing decisions. 

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Social Assurance

Helps banks strengthen social media, employee advocacy, digital engagement, and online brand visibility. 

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Swaystack

Swaystack offers a gamified onboarding platform that helps activate new accounts by driving funding, direct deposit, bill pay adoption, and more to win primary relationship status. 

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Warrant

Warrant offers an AI-powered marketing compliance and digital asset management system that automates regulatory checks, approval flows, and provides full audit trails

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