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5 ways AI can improve customer service
AI can help solve customer pain points—but does it mean community banks will lose the personal touch they pride themselves on? As community bankers themselves tell us, the answer is no.
Rebeca Romero Rainey: Navigating the digital movement
The habits of our customers change, and we’re constantly walking beside them, transforming our services to meet their needs.
Charles Potts: Opportunities in the fintech landscape
A convergence of economic and marketplace factors presents community banks with new opportunities for innovation and growth as they look to the new year.
Mark Scanlan: Nobody serves rural America better than community banks
ICBA is dedicated to ensuring the role of community banks is properly communicated to policymakers so community banks can remain viable and compete on a level playing field.
5 marketing strategies to put on your radar for 2023
SPONSORED | Now is the time to evaluate marketing strategies for 2023. Given the latest marketing trends as identified by Vericast in its latest Financial TrendWatch, these five strategies can make...
Should you offer financial planning services?
Offering financial planning services is one way to expand a community bank’s footprint and deepen customer relationships. We spoke with several banks about why and how they offer wealth management...
How fraudsters target different generations
Financial fraud and cyber attacks aren’t a one-age-fits-all scenario. By identifying the banking and spending habits of different generations, scammers tailor how they reach their targets. We look...
Lindsay LaNore: Winning the war for talent
Providing employees with the opportunity to learn has proven time and again to increase engagement, fulfillment, performance and productivity.