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Seven ways to use card-on-file to reach top of digital wallet
Ecommerce sales are projected to grow from $4.2 trillion worldwide in 2020 to $5.4 trillion in 2022, according to Statistica. And in North America, card-not-present transactions (excluding travel)...
Digital Payments Fraud: New Conveniences, New Opportunities for Fraudsters
Though consumers have embraced ACH and wire transfers as essential ways to pay and move money, digital tools have increasingly become popular payment methods for consumers due to their convenience...
A Note from the Chairman - Bancard Amplifies Our Voices
From digital transformation to the ramp up to instant payments with FedNow and beyond, payments have become the hot topic du jour. However, as community banking executives, we’re juggling multiple...
Increase Credit Card Income with Comprehensive Marketing Programs
Card programs make significant contributions to banks’ revenue through interchange fees, interest charges on credit card balances, and balance transfer fees. Large financial institutions with deep...
Marketing Your Credit Card Program: A Community Bank in Alabama Weighs In
Ecommerce credit card spend is expected to surpass $500 billion in 2022 for the first time, according to insiderintelligence.com. Community bank marketers will need to be strategic in their...
Knowledge is Power – Turn Your Customers into Defenders
Falling victim to fraud or a scam can be an embarrassing and costly experience. According to a CNBC report published this year, consumers reported fraud losses of more than $5.8 billion in 2021,...
Marketing in the round: Using a 360-degree marketing strategy to reach today’s prospects
In the pre-digital age of marketing, connecting with potential new customers was relatively simple. Everyone watched the same TV channels, listened to the same radio stations, and read the same...
Start simple: free marketing assets for community banks
There are several resources available to community bankers who want to market their credit or debit card program. Below are sites we recommend, which all house free marketing and educational...