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Marketing Your Credit Card Program: A Community Bank in Alabama Weighs In
Ecommerce credit card spend is expected to surpass $500 billion in 2022 for the first time, according to insiderintelligence.com. Community bank marketers will need to be strategic in their...
Knowledge is Power – Turn Your Customers into Defenders
Falling victim to fraud or a scam can be an embarrassing and costly experience. According to a CNBC report published this year, consumers reported fraud losses of more than $5.8 billion in 2021,...
Marketing in the round: Using a 360-degree marketing strategy to reach today’s prospects
In the pre-digital age of marketing, connecting with potential new customers was relatively simple. Everyone watched the same TV channels, listened to the same radio stations, and read the same...
Start simple: free marketing assets for community banks
There are several resources available to community bankers who want to market their credit or debit card program. Below are sites we recommend, which all house free marketing and educational...