An association of banking leaders from mutual banks across the country launched a new campaign highlighting the community-minded benefits offered by mutuals.
New Campaign: Developed by a group of 10 founding mutual bank participants, “Mutuals Matter” is a national advertising, marketing, and communications effort that emphasizes the fact that mutual banks are bound by their charters to focus on the economic well-being of their customers and to invest directly into the communities they serve.
Campaign Resources: Materials in the Mutuals Matter campaign include website content; digital, print, and outdoor advertising assets; and 30-second television and radio spots.