ICBA sent a letter to the sponsors of the Safeguarding Consumers from Advertising Misconduct (SCAM) Act (S. 3774 ). ICBA said that online scams are increasingly costly to American consumers, especially the elderly, and this legislation would enact much needed reforms to combat these scams. The SCAM Act would require online platforms to implement measures to prevent fraudulent and deceptive ads, strengthen accountability, and step up enforcement of consumer protection laws.