Bestselling author and trends expert Rohit Bhargava encouraged community bankers at ICBA LIVE in Nashville to “think non-obviously" and see what others miss.
Details: Discussing marketing, Bhargava said, “The people who understand people always win.” He also discussed AI, the habits of non-obvious thinkers, and how to spot opportunities others overlook.
ICBA Resources: Community bankers can find more marketing ideas and solutions on ICBA’s Marketing Resource Center, which brings together assets such as videos, social posts, ads, PR resources, guidelines, and yearly planning.