ICBA Expands Toolkit to Promote Savings

ICBA updated its Tell Your Story toolkit with a customizable press release to help community bankers encourage financial responsibility during America Saves Week, slated for Feb. 25-March 2.

Additionally, America Saves offers its own toolkit that community bankers can use to help Americans to save money, reduce debt, and build wealth. The kit contains social media content, banners, flyers, payroll stuffers, and more.

ICBA’s Tell Your Story toolkit features best practices, interview tips, sample social media posts, and an editorial calendar to support community bank marketing plans while strengthening brand awareness.