Washington, D.C. (May 29, 2026) — The Independent Community Bankers of America (ICBA) today announced the expansion of its Preferred Service Provider (PSP) relationship with OptimaFI. The expansion adds OptimaFI’s Growth solutions to support deposit and loan growth, onboarding, and household engagement through pay-for-performance marketing services and builds on ICBA’s longstanding relationship with QwickRate and IntelliCredit, now unified under the OptimaFI brand.
“OptimaFI has delivered industry expertise and practical, data-driven solutions to community banks for more than 40 years,” ICBA Senior Vice President, Innovation Operations Adam Mahone said. “Their data-driven approach to growth identifies product gaps, cross-sell opportunities, and channel optimization strategies, all through a pay-for-results model that helps community banks compete while still meeting the needs of their communities.”
OptimaFI Growth solutions include an Opportunity Assessment that applies more than 14 billion peer benchmarking data points to identify a client’s most meaningful growth opportunities. The company has generated more than $30 billion in balances through performance marketing campaigns for 350 financial institutions across 27 states.
“We’re proud to expand our relationship with ICBA and continue supporting community banks with solutions designed specifically for their growth and profitability goals,” said Tim Keith, CEO of OptimaFI. “Deep banking expertise, rich peer benchmarking intelligence, and accountable performance-based execution give community banks a reliable way to identify and capture opportunities that deliver measurable results.”
For more information about ICBA’s Preferred Service Provider program, visit www.icba.org/psp.
About ICBA
The Independent Community Bankers of America® has one mission: to create and promote an environment where community banks flourish. We power the potential of the nation’s community banks through effective advocacy, education, and innovation.
As local and trusted sources of credit, America’s community banks leverage their relationship-based business model and innovative offerings to channel deposits into the neighborhoods they serve, creating jobs, fostering economic prosperity, and fueling their customers’ financial goals and dreams. For more information, visit ICBA’s website at icba.org.
About OptimaFI
OptimaFI serves more than 2,500 community financial institutions across three disciplines: deposit and loan growth, credit risk management, and balance sheet optimization, drawing on nearly four decades of banking industry experience. Its Growth solutions operate on a pay-for-performance basis and have generated more than $30 billion in client revenue, powered by a proprietary dataset of 14 billion data points; its Credit Risk solutions deliver portfolio analysis and loan review software and services; and its Balance Sheet solutions provide peer benchmarking analytics and direct access to a non-brokered institutional CD marketplace. Learn more at optimafi.com.