Community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV, according to the latest Independent Banker magazine.
Details: Streaming services are changing the game for advertisers of all sizes, according to the article, and it’s becoming easier and less expensive for organizations to reach target audiences on a TV screen and measure their results.
More: The April edition of Independent Banker also includes articles on ICBA’s new board, leveraging FedNow, grassroots advocacy, check fraud prevention, and more.
Access: The magazine is available on the Independent Banker website and via the digital edition. Community bankers also can subscribe to Independent Banker’s newsletter to receive the magazine via email.