Social media can be a powerful platform to share your bank’s unique story. Creating a plan to connect with your lawmakers on social media ahead of a scheduled meeting also allows you to effectively communicate your stance on important issues affecting your bank and community.
Consider the following three-step approach to maximize your bank visit or meeting.
Prepare Ahead of Time
Follow Key Influencers
Contact ICBA for Assistance
ICBA will be following the conversations and highlighting member meetings using the hashtag #BankLocally. Don’t forget to tag @ICBA so we can retweet! Customize the following tweets and add handles for policymakers you are meeting with for even more exposure.
#CommunityBanks are difference makers. That’s why it’s important we share our challenges and impact w/ [Policymaker Twitter Handle Here]
#CommunityBanks do right by customers and help make Main Street a better place to live and work #BankLocally
We’re joining community bankers across the nation in hosting our member of Congress so we can share our story! #BankLocally
For additional tips on scheduling, and conducting and promoting in-district meetings with members of Congress, check out ICBA’s “Meetings on Main Street” guide.