Managing Social Media Engagement

For the busy community banker, managing multiple social media channels can be difficult. Fortunately, there are several social media management tools available, which can save time and help you measure the impact of your social media campaigns--ensuring your contact reaches the right audience at the right time. Here are a few tools to consider:

Hootsuite is used by more than 15 million people and allows users to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

TweetDeck allows you to view multiple timelines in a single interface and allows you to manage multiple Twitter accounts, schedule Tweets for posting in the future, build Tweet collections, and more.

ICBA Social Media Monitor is a no-cost member benefit, helping you listen and stay connected to your customers. By taking advantage of this member benefit, you can monitor who is talking about your community bank online as well as what they are saying. Our monitoring tool searches social media posts, news, articles and blogs across the web, pulling them into a single alert via email.

Here's a rundown of additional social media management tools, including Buffer, known for its clean and intuitive design.

  • Set up a Google Analytics account on your website to test effectiveness. You may find that one channel works better than others in your market, which will help you allocate resources more effectively.
  • Get customer feedback too.  Ask customers which social media platforms they are on or like to interact with their businesses through, which will also help you better plan your communications outreach.