At ICBA Securities, we provide community bankers the tools to grow their investments.

In today’s fast-paced banking environment, bankers balance multiple responsibilities while handling complex challenges. This session provides practical strategies to help you manage your day more effectively amid competing demands

You will explore a multi-functional perspective that includes banking knowledge, management skills, and business law principles. You’ll also learn how to function as an internal team trainer and foster collaboration and efficiency within your organization. Discussions will emphasize creating personal “economies of scale” through time management, negotiation, and planning.

Real-life scenarios will bring all these concepts to life, leaving you with models and insights that can be applied immediately.

Learning Objectives:

Navigate the demands of a multi-task, multi-functional banking environment

Integrate banking knowledge, management skills, and business law principles into daily practice

Serve as an effective internal team trainer

Leverage time management, negotiation, and personal planning techniques to create greater efficiency and personal “economies of scale”

 

Duration: 90 minutes

The ICBA Compliance Institute is built to meet the needs of seasoned professionals seeking the latest regulatory education and industry best practices as well as newer compliance officers seeking to gain a clear understanding of the fundamental concepts of each regulation.

This high-quality program provides a fast-paced learning environment that will lead to a detailed study of the relevant areas of regulatory compliance with a focus on the key concepts that spell success in the examination context.

Each regulation is approached in terms of the requirements, best practice internal controls, and audit objectives. Learning is reinforced with many sample disclosures, applicability charts, and illustrative quizzes and exercises.

The program addresses current hot issues and areas of focus in regulatory compliance. Deep dives into the common challenges related to recent regulatory reform will be covered and the latest guidance and interpretations on all recent rule-making efforts will be discussed.

This solid foundation allows the attendee to return to their bank and support their product and service offerings and remain competitive in their marketplace.

To earn the Certified Community Bank Compliance Officer (CCBCO) certification, you will be required to attend this program in its entirety, complete all assignments, and achieve a passing score on the certification exams. If you decide to enroll in the certification testing after you register for the class, please contact an ICBA Education representative at 800-422-7285.

Learning Objectives:

• Understand the key elements of a bank’s compliance management program.
• Understand the fundamental and disclosure requirements of bank lending regulations including Reg Z, RESPA, HMDA, SAFE Act, Military Lending Regulations, Homeownership Counseling Act, and flood insurance compliance.
• Identify fair lending practices and data collection/reporting requirements as outlined in ECOA/Reg B, FCRA, CRA, HMDA, and Fair Housing Act.
• Outline the key privacy requirements banks must follow under Reg P including the Sections 13, 14, and 15 information-sharing exceptions.
• Associate deposit account disclosure requirements with the appropriate regulations including Reg CC, Reg DD, and Reg E
• Identify disclosure requirements and permissible activities under Right to Financial Privacy Act, Consumer Sales of Insurance, and Non-Deposit Investment Products.
• Understand the risk exposure and mitigation steps banks may take to manage UDAAP compliance for the bank.
• Recognize compliance risks and disclosure requirements in advertising and marketing activities by a bank.

ICBA's Marketing Certification program is designed to equip community bank marketers with the tools and knowledge to succeed in today’s dynamic banking environment. Over 3.5 days, participants gain a comprehensive understanding of banking fundamentals, marketing strategies, and data-driven decision-making to elevate their marketing capabilities.

Content

Day 1: Building a Foundation 
Explore the banking industry’s landscape, trends, and revenue models. Master marketing fundamentals, including market segmentation and targeting, and develop strategies for product promotion, branding, and digital marketing. Learn how to create consistent, impactful messaging across channels like social media, email, and online advertising. Review regulatory compliance relevant to community bank marketing. 

Day 2: Data-Driven Marketing and Customer Relationships 
Learn how to leverage internal bank data and market research to refine your strategies. Build and maintain strong customer relationships through sales techniques, CRM strategies, and effective communication. Develop enterprise risk management skills and enhance your public relations approach for crisis management, media relations, and more.

Day 3: Strategic Reporting and Exam Preparation 
Gain financial insight with budget allocation and accounting basics. Learn how to deliver effective board presentations and review marketing’s role in bank operations.

To earn the Certified Community Bank Marketing Strategist (CCBMS) certification, you will be required to attend this program in its entirety, complete all assignments, and achieve a passing score on the certification exam(s).

Learning Objectives:

• Examine the role of marketing in community banking.
• Develop an understanding of how community banks operate and generate successful financial performance.
• Provide instruction on the most common management structures and responsibilities assigned to bank marketing departments.
• Provide information and resources to outline the process to develop a strategic marketing plan and determine the budget requirements to implement the plan.
• Examine research methodologies and how to utilize results to guide decision making.
• Develop a clear view of data analytics and how community banks can leverage customer and market information to make strategic marketing decisions.
• Share insights to guide effective sales and relationship development efforts across all lines of business and customer segments.
• Provide a structure and context for effective branding and brand management.
• Examine the core elements of effective messaging and communications to support employee, customer, and community relationships.
• Provide evaluations of media options and how to determine the best options for planned communications.
• Provide guidance for the management of digital and social media communications.
• Share insights to improve website design, features, functions, and search engine optimization.
• Provide resources to help evaluate the return on investment for marketing projects and activities