A new Main Street Matters post for community bank marketers covers Google's updated advertising policies taking effect later this month and how to navigate this sea change.
Starting Oct. 19, bank marketers will no longer be able to target by gender, age, parental status, marital status and ZIP codes for any marketing related to housing, employment, and credit sectors, ICBA's Rob Birgfeld writes.
"While these advertising policies and personalization restrictions may force you to rethink your outreach to existing and prospective customers, a methodical deployment and testing approach will undoubtedly elevate your marketing capabilities," he writes. Read the post.