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The ICBA Newsroom collects and centralizes all the NewsWatch Today articles, press releases, Main Street Matters blogs, advocacy letters and other news that impacts community bankers.

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How to respond to buy now, pay later

Consumers are increasingly interested in buy now, pay later products, which are cutting into credit card usage. Here’s what community banks need to know about these products and how they can take advantage of this model.
January 03, 2022 | Independent Banker   Payments 

How to build up your Gen Z customer base

Generation Z represents one in four Americans today, and they’re looking for their bank. To attract this new generation of potential customers, community banks must understand what banking means to them and how to meet their financial needs. The key, community bankers and experts say, is to meet this digitally savvy, financially independent group where they are: primarily, online.
January 01, 2022 | Independent Banker   Growing the Community 

De novos in the time of COVID

The 2008 financial crisis kept the number of de novos low for years, but that trend has started to reverse. Then, the pandemic happened. Today, de novos and beginner banks report that they’ve faced a unique set of challenges—and opportunities—while launching their financial institutions.
January 01, 2022 | Independent Banker   Growing the Community 

Community Bank CEO Outlook 2022: Your priorities for the new year

If 2020 was the year no one expected, 2021 was a year of resetting expectations. Between a smoldering pandemic, the divisive political landscape and strong, albeit uneven, growth, there was a lot to account for in 2021, and some uncertainty remains. What changes will 2022 bring? Independent Banker’s annual Community Bank CEO Outlook survey reveals how community bank leaders plan to leverage today’s deposit-laden banking environment to grow this year.
January 01, 2022 | Independent Banker  

Our first Innovation Conversation

Citizens Bank of Edmond evolves its innovation strategy by working with­—and for—its community partners. We spoke to two of its business customers for the first article in a new series.
January 01, 2022 | Independent Banker   Payments 

FNB Community Bank is conquering TikTok

FNB Community Bank’s investment in social media has paid off. Marketing manager and assistant vice president Julie Waddle has excelled at making fun and informative videos that engage the bank’s customers and occasionally reach a viral audience of millions.
January 01, 2022 | Independent Banker   Growing the Community 

Paid social media's place in your marketing strategy

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started.
January 01, 2022 | Independent Banker   Growing the Community 

Rebeca Romero Rainey: The spirit of innovation

A spirit of innovation and can-do attitude will serve you well this year, helping you remain ahead of the curve and address issues that arise.
January 01, 2022 | Independent Banker  

Independent Banker

Independent Banker is the award-winning monthly member publication of ICBA. Continually rated the best news source by community bankers, IB provides timely, relevant information and insights to help community banks continue to flourish.

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